Our brands
The VIVESCIA brand is not familiar to most people. That makes sense, because we sell most of our products to businesses rather than to the general public. Our customers are regional companies, artisan bakers, maltsters, multinational food companies and major retailers. But some of our brands certainly are household names!
Francine
Francine is France’s leading flour brand, and it holds a place in French culinary heritage. Although Francine has been on the scene for decades, it remains as bold and innovative as ever.
Our ambition is to make life easier for everyone who likes to cook!
Each year, we produce a range of flours, bread flour, baking mixes, and yeasts to make it easy for novices and experts alike to prepare delicious home-cooked meals. We added the Nutri-score rating to Francine packaging in 2020.
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1 FRANCINE PRODUCTis purchased every second in France (Source: Circana 2023)
Campaillette
Campaillette is a specialty flour brand for artisan bakers AND a bakery concept launched in 2015. Drawing inspiration from France’s time-honoured traditions, we work to bring them the solutions they need and meet the expectations of consumers who are increasingly attracted to ethical and socially responsible brands. We have also founded the “Campaillette Collective”, to recognise the fact that the independent artisan bakers in the Campaillette network share our cooperative’s values. The principle is clear: we are stronger together, but we respect each artisan’s individual personality
